FOUR speaks to (edit; former) CEO Pelle Hallberg to find out more about the premium Swedish water brand and its unique products.
“One of the benefits of local on-site production is that Nordaq reduces the need for transportation and so eliminates the “water across water” requirement used by traditional international water brands. Not only is this good for the environment, but it also results in a lower cost for the typical hotel or restaurant operator and in doing so, helps improve the bottom line for the business. Cleaning up the environment and improving business performance at the same time, whilst not compromising on quality, is a good message for all our customers to share.”
Pelle Hallberg, (former) CEO Nordaq Group